Does Creativity have Value?

I snuck out to secretly audition for acting college.

When I was accepted, my parents remarked... "It's not an achievement, the Arts isn't a career, Christopher".

The Arts and creativity seem to carry this reputation, that it's not serious, not concrete, not valuable and not worth much.

Unless, of course, you could put a price tag to it.

So how about I offer something more concrete...

What is the cost of weak ideas, poor innovation and bad creative decisions?

One number is $256 billion... that was the amount lost on failed start-ups in one year.

A lack of creative skills and poor creative assessment, informs weak ideas, poor innovation and bad decisions.... it turns out, that can be rather expensive.

What I've always found interesting is how Artists can create something out of nothing.

Film, music, dance, poetry, literature, you name it... with nothing more than a pencil and a piece of paper.

By contrast corporate, with all the resources, the talent, the money, the marketing and the connections... fail. They fail so consistently even their own leadership deem them underwhelming.

McKinsey reported that over 90% of executives are unsatisfied with their own organisation's innovation. So maybe creativity does have some value.

I reason it has a billion dollar value... to your ideas... your solutions... your design... and your innovation. I believe this so convincingly I wrote a book about it.

WHY SMART PEOPLE AREN'T CREATIVE; Solving the billion dollar gap between ideas and innovation.

It comes out on March 10th.

Do you think it will be valuable?

#creativity #innovation #ai #investment #VC #startup #startups #incubator #thoughtleader #sydney