Christopher S. Sellers, Author, Speaker, Thought Leader on Creativity

90% of startups fail... $256 billion* was lost in 2023.

The real insight is behind the data; how weak ideas overwhelmingly receive investment and high-value ideas are missed.

These are issues of decision-making and idea validation.

"Over 90% of executives report being unsatisfied with their organisations’ innovation performance" - McKinsey*

Technical skills aren't creative skills: teams lack the creative skills to effectively generate high-value ideas.

Data reports on the traffic.

Insight identifies Uber.

Creative insight enables you to draw out billion dollar value that competitors don't see; this is how you design disruption.

CHRISTOPHER S.SELLERS