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CREATIVE
VALIDATION
90% of startups fail... $256 billion* was lost in 2023.
The real insight is behind the data -- that weak ideas overwhelmingly receive investment -- and high-value ideas are missed.
These are issues of decision-making and idea validation.


CREATIVE
SKILLS
Teams lack the creative skills to consistently generate high-value ideas. "Over 90% of executives report being unsatisfied with their organisations’ innovation performance" - McKinsey.
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