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Unique value creation,
drives unique value capture.
The quality of an organisation's ideas directly influences the quality their innovation.
The ENHANCING IDEATION online course is designed to teach you three things:
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How to think differently about data to draw creative insights out of any project.
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The creative skills you can apply to radically enhance the quality of your ideas.
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The blindspots for leadership who risk missing unique value capture.

PREVIEW THE INTRODUCTION
FAQ
I'm not creative... how will this course help me?
Creativity has more to do with how you interpret information; this course will teach you how you can interpret the same information, in multiple different ways to find creative insights.
You said I'll learn creative skills... exactly what skills?
First you'll learn ABSTRACT THINKING as a skill you can use to interpret information.
Second you'll learn the CREATIVE RULE OF TEN to teach you effective creative process and how to validate your own ideas.
We use collaboration for our ideation and that works fine.
Exceptional creative ideas and innovation, seldom arrive from group-think.
This course provides practical creative skills you can apply and repeatedly come back to.
How long will the course take?
There's three videos and two exercises to play along with; approximately one hour.
How do I get started?
1. Register your email at the bottom of the page.
2. You'll receive an email with payment details and a private link to the course portal.
3. Once payment is complete, you'll receive your members password.
4. Log in to the portal with your members password and you're good to go!
What if the course doesn't work for me?
Just shoot me an email and I'm happy to refund you - details are on your registration email.
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