$256 billion was lost on start-ups in 2023.
The idea for Apple was rejected by Hewlett-Packard five times.
Investors bet $100 million on the Segway — and lost.
When ideas meet investment, why do smart people so often get it wrong?
What contributes to the billion dollar gap between ideas and innovation?
Christopher S. Sellers, author of the breakthrough bestseller Applied Creativity, lays out the universal challenges to innovation; cognitive bias, productivity and schooling, to illuminate the creative thinking, skills and process you need to deliver billion dollar ideas.
“Christopher takes creativity out of the realm of the esoteric and into the operational, this is a functional handbook on building the skill of creativity and using it to drive outsized returns. Read it before your competitors do".
Paul Watkins - Arctic Adventurer, TEDX Speaker, Author of ‘Lost & Found
Creativity is the most critically in demand skill for the future, recognised by Forbes, the World Economic Forum and the Financial Times.
So why don’t we have it and how should you learn?
Christopher S. Sellers articulates the creativity problem — how standard education devalues creative intelligence, why collaboration and productivity cripple your creative process and offers you a radical new language to understand and apply your creativity.
Applied Creativity is essential reading for leadership seeking to lead with innovation; providing a practical framework to develop creative skills, adapt, problem-solve and design original ideas for revolutionary change.
"Christopher has introduced an exciting, original approach; providing us with the means and resources to engage productively. Innovation becomes a meaningful and valuable result, rather than just a topic of discussion".
Adrian Jobson - Founder & Principal Consultant, Acculture