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Why aren't smart people, creative...?

$256 billion was lost on startups in 2023.

The idea for Apple was rejected by Hewlett-Packard five times.

Investors gambled $100 million on the Segway… and lost.

When ideas meet investment, why do smart people so often get it wrong and what contributes to the billion dollar gap between ideas and innovation?

 

Christopher S. Sellers, author of the breakthrough bestseller APPLIED CREATIVITY, lays out the universal challenges to innovation; cognitive bias, productivity and schooling, to illuminate the creative thinking, skills and process you need to deliver billion dollar ideas.

Available in paperback and ebook:

COMING MARCH 10TH

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Creativity is the most critical skill in demand...

Recognised by Forbes, the World Economic Forum and the Financial Times, creativity is the most critically in demand skill for the future of work and education... so why don’t we have it and how should you learn?​

In this book Christopher S. Sellers articulates the 'creativity problem'—how standard education devalues creative intelligence and why collaboration and productivity cripple your creative process.

Drawing on Steve Jobs, Diane Arbus, Uber and Tarantino, Christopher offers a radical new language to understand and apply your creativity.

APPLIED CREATIVITY is essential reading for leadership seeking to lead with innovation; providing a practical framework to develop creative skills, adapt, problem-solve and design original ideas for revolutionary change.

Available in paperback and audiobook:

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