CREATIVITY
THAT DELIVERS
BILLION DOLLAR
OUTCOMES
“A brilliant breakdown of the skills gap that stifles true innovation, packed with insightful case studies and engaging exercises. A must-read".
Neil Schambra Stevens - Founder of Mercury Jam, Author of ‘A Bad Hand Played Well Played’
“This book should be part of a VC initiation ritual, a device with which they get slapped in the face three times and made to do the exercises inside".
Elena Cross - Founder, Director of User Experience & Design
"WHY SMART PEOPLE AREN'T CREATIVE is incredibly insightful and redefines what a good reading experience is while delivering actionable insights for folks leading and building businesses and teams"
Dayna Galganski - MA, ACUE, UF Lastinger Center for Learning
“Christopher takes creativity out of the realm of the esoteric and into the operational, this is a functional handbook on building the skill of creativity and using it to drive outsized returns. Read it before your competitors do".
Paul Watkins - Arctic Adventurer, TEDX Speaker, Author of ‘Lost & Found
CREATIVITY IS THE MOST CRITICAL SKILL IN DEMAND...
Recognised by Forbes, the World Economic Forum and the Financial Times, creativity is the most critically in demand skill for the future of work and education... so why don’t we have it and how should you learn?
In this book Christopher S. Sellers articulates the 'creativity problem'—how standard education devalues creative intelligence and why collaboration and productivity cripple your creative process.
Drawing on Steve Jobs, Diane Arbus, Uber and Tarantino, Christopher offers a radical new language to understand and apply your creativity.
APPLIED CREATIVITY is essential reading for leadership seeking to lead with innovation; providing a practical framework to develop creative skills, adapt, problem-solve and design original ideas for revolutionary change.
Available in paperback and audiobook:
