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Bakers + Echo Chambers: How to intelligently respond to crisis.

If you know what an echo chamber is... you should be aware that you cannot solve a problem with the same thinking/process that delivered it.

Christopher Sellers

If you're a Baker, suffering a baking crisis - while there is comfort in discussing with other Bakers - it is unlikely you will find a solution to your baking crisis within this group.


Because Bakers will think, act and run businesses like Bakers.

Your fears, opinions and behaviour are validated and enforced by other Bakers, which can be detrimental in times (like this) when the baking industry is impacted by circumstances beyond the baking world, that you did not (could not) forsee.

It is a 'Black Swan' anomaly.

Some perspective is needed.

In order to respond to the baking crisis, you ideally want a strategy that is not a cookie-cutter solution that all the other Bakers will use.

Some expertise is needed.

Finally, the myth of the echo chamber is that your problem is the same as everyone elses problem because we're all in this crisis together.

It's a false assumption; myopic and limiting.

You may all be Bakers, you may all be enduring a baking crisis, but you and your business is unique, with its own unique set of circumstances and will require its own unique response/solution.

Some insight is needed.

Innovation never arrives via standard process and times of change demand that we become proactive in order to creatively problem solve.

Basically... if what you were doing no longer works, how can you innovate intelligently to not just survive, but thrive?

When you're ready to discuss an innovative strategy for you or your organisation, get in touch for a complimentary consultation on how you can stabilise and then lead.


Christopher. S. Sellers is an expert on Creativity + Innovation

Founder + Director of Black Bulb Creative


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