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Authority relationships in the time of COVID-19

One month ago I was speaking at #dmac2020 on the value of using video to establish yourself as an authority in your industry field.

Christopher Sellers

The key points on Authority Relationships were:

1. They establish you as a person of trust.

2. They help demonstrate your unique expertise.

3. Authority relationships are not transactional.

Now #covid19 has struck and this is advice seems more relevant than ever.

You may have noticed our deeper connections with friends, family, colleagues and clients, are who are supporting us right now in the early stages of crisis.

And most likely when these times are over, we will all be on the other side together.

This is why building trust in your relationships and your community matters and this is exactly when that trust 'pays off'.

It's not how many followers you grow... it's how many remain.

If you'd like to explore how to effectively position yourself as an Authority using video/social media, contact Black Bulb Creative & Associates.


Christopher. S. Sellers is an expert on Creativity + Innovation

Founder + Director of Black Bulb Creative


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