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ARTICLES
CASE STUDIES
INSIGHTS
Does popularity matter in business?
The lovely Kate Toon invited me on her podcast to ramble about how awful high school was and whether popularity matters in business...
Apr 12, 20201 min read
Authority relationships in the time of COVID-19
One month ago I was speaking at #dmac2020 on the value of using video to establish yourself as an authority in your industry field. The...
Mar 26, 20201 min read
Bakers + Echo Chambers: How to intelligently respond to crisis.
If you know what an echo chamber is... you should be aware that you cannot solve a problem with the same thinking/process that...
Mar 22, 20202 min read
Innovation = Futurism = Decentralisation
One of the key benefits of a creative mindset is it allows us to speculate “what if”? It allows us to envision passed the end of a...
Mar 19, 20203 min read
What everyone is doing wrong re: Viruses.
Creativity and Innovation bestows unique insight into complex situations, so here's what everyone is currently doing wrong re:...
Mar 13, 20201 min read
Creative is Key; the consensus from DMAC2020
I was recently invited to speak at Australia’s largest digital marketing conference in Melbourne last week - DMAC 2020 . Christopher S...
Feb 18, 20203 min read
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