CHRISTOPHER S.SELLERS

$256 billion was lost on startups in 2023... but this isn't new.

Apple was rejected six times at two different companies.

Investors bet over $100 million on the Segway… and lost.

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When ideas meet investment, 90% of startups fail and 94% of innovation is ineffective.

So why is it smart professionals so often make poor creative assessments that waste billions?

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Through this book Christopher lays out the challenges all organisations face when approaching innovation to illuminate the creative thinking, skills and process required to deliver billion dollar outcomes.

 

WHY SMART PEOPLE AREN'T CREATIVE is for the $2.5 trillion innovation market, the leadership that develop ideas and VC investors looking for their next unicorn.