+ Videos
+ Blog
JULY
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28th July - First chat w/ Jessica (Editor)
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29th July - Send manuscript for a sample edit + quote
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Panic, because now I need to market this thing!
AUGUST
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1st Aug - Quote agreed w/ Jessica, send full manuscript
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3rd Aug - LinkedIn post to start the Hype Train… link here...
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(The weekend of the 4th, 5th, I get the co-operative, kick-starter idea and sit on it to let it bake)
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8th Aug - Draft RCIBLC brief to test interest
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9th Aug - Post on LI to tease my ‘radically creative idea’… link here...
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Offer brief to those interested (think I sent out about 13)
- 9/13 said ‘hell yes, what do you need’ -
12th Aug - Structural edit of manuscript returned for approval and track changes
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(13th, 14th) - too scared to look at it
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15th - sit down with manuscript and notes, it’s all positive
- You can review the initial manuscript report here... -
Begin working through manuscript track changes
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15th, 16th - Draft ideas for video marketing/promos
- Have to wait for construction to finish in my apartment block to shoot -
15, 16th - Build project landing page on website
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16th - Shoot some videos/begin editing Launch video
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17th - Finish editing Launch video; schedule to YouTube + LinkedIn
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18th - LinkedIn Launch Video… link here...
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YouTube Launch video… link here...
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18th - Build Members page on website
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19th - Finalise Members Area (wrapped this at midnight thanks to a server crash)
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20th - Engage Travis Hinkle to design logos
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22nd - Edit 'How + Why' strategy video + upload to site
- Schedule to LinkedIn + YouTube -
22nd - reach out to Tiffany Redden to Project Manage launch
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23rd - chat with Mathilde Bernard Funderburk re: marketing + Project Management
- Shoot BTS videos
- Edit 'Collaboration' video + upload to site -
24th/25th - Manuscript track changes
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29th - shot, cut + published 'Twins' promo video
SEPTEMBER
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1st - Shoot, edit, publish 'Day in the life' BTS video
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4th - Create Click-Up account as Project Management tool
- Set up Mathilde + Tiffany with access
- Set up G-drive for account management -
9th - First Zoom meeting with PM team
- Tiffany + Mathilde conceive of an amazing concept + strategy to 'gamify' the launch (coming soon)! -
10th - Finished draft of Introduction... only the Conclusion to fill in before 100% complete
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14th - Publish 'How + Why' video + upload to site
- Schedule to LinkedIn + YouTube -
17th - Published BTS #4 video
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19th - Final manuscript sent to Jessica (Editor)
- Draft shortlist for Advanced Reading Copies
- Shortlist LinkedIn influencers
- Consider details for launch party on the 5th November -
21st - Jessica returns 2nd pass manuscript
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22nd - Travis finalises icon design
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26th - Zoom w/ Tiffany +Mathilde to track progress
- I finalise Introduction + Conclusion for the manuscript and forward to Jessica -
28th - I design an alternative cover for the book - everyone hates it - we stick with the original
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29th - A dozen outreach emails sent to LinkedIn connections for Advanced Reading Copies
- Four connections confirmed same day
- Jessica returns manuscript to me with minimal edits...99% done. -
30th - Clean up Advanced Copy to email to connections
OCTOBER
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1st - Advanced Reading Copies (ARC) distributed to LinkedIn connections
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3rd - Recorded 'First Page' + 'Abstract Intelligence' marketing videos
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4th - Drafted back blurb for book
- ARC's offered to eight Strategic Consultancies in Australia
- Edited marketing videos -
5th - Introduction + Chapter One, available free to download
- Recorded BTS video
- Final pass manuscript to Editor -
6th - Final manuscript returned... nothing left to write (really weird feeling after two years)
- Emailed six independent bookstores re: potential book launch + signing -
7th - create Ingram Spark account
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9th - Marketing plan is filtered out to Members + Contributors
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12th - Head into the city for a street photography shoot
- Shoot + edit BTS video #6.
- Baljit wins the first NFT marketing prize - an audiobook with custom introduction! -
13th - ISBN purchased for print, ebook and audiobook (I officially break the rules here) $143 AUD
- Create Ingram Spark account & register metadata
- Upload print + ebook manuscript to Ingram Spark (I officially break the rules here) $83 AUD -
14th - Final manuscripts awaiting approval by Ingram Spark
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19th - We ran an NFT competition over the weekend, including the BTS video, Travis, Julie + Tony won.
- I create an original magic trick for the winners, now named the Uncle Julie J. Hinkle effect (watch it in the video section above). -
21st - Ingram Spark takes 7 days to approve files (they quoted 2-3) so now I'm pissed.
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23rd - Final touch the files.
- Order a test copy of the book and pay for next day delivery. -
25th - No book. Email Ingram Spark.
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26th - Ingram replies: apparently the book wasn't printed because there is an error with the margin size (they'd already approved the file).
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27th - reformat the entire manuscript and resubmit files to be approved.
- Email Ingram Spark to follow up, hoping they can expedite the process. -
28th - Breath... there is nothing I can do now and nothing is in my control.