top of page

How I teach optimal innovation, problem solving, composition, emotional intelligence, adaptability and originality.

03.

Videos +
Blog

Videos
Early access to marketing videos + exclusive behind-the-scenes content

Blog
A historical feed + tracking current progress

+ Videos

The epic saga of APPLIED CREATIVITY!
04:22

The epic saga of APPLIED CREATIVITY!

Our hero had a vision, he set out on a quest, overcame obstacles, gathered a crew and set out to face the final challenge... how will it end? . . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain
BTS 8. We love a bit of drama...
01:54

BTS 8. We love a bit of drama...

What would a book launch be without a little last minute drama?
One week to go...
03:06

One week to go...

How are we looking, heading into the last seven days?
BONUS Magic Trick for Applied Creativity Hype Train Winners!
04:23

BONUS Magic Trick for Applied Creativity Hype Train Winners!

We ran a competition over the weekend for Members signed up to our APPLIED CREATIVITY hype train... here's part of their prize! . . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain
Why would you write a book on creativity?
02:15

Why would you write a book on creativity?

Have you met my twin? He's going to help me explain why I wrote this book. . . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain
How does creativity apply to business?
05:42

How does creativity apply to business?

What does creative problem solving look like and what does a creative business solution look like? Let's walk through a case study of mine that saved hundreds of thousands of pounds. . . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain
BTS 6 - Let's take some photos
04:59

BTS 6 - Let's take some photos

Let's stroll around Sydney, take some photos and I'll give you some insight into my creative process.
Abstract Intelligence - Creativity's Super Power
04:11

Abstract Intelligence - Creativity's Super Power

What is Abstract Intelligence? Why is it incredibly powerful? And how can you use it? . . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain
5. BTS - One month out
02:19

5. BTS - One month out

One month until launch, how are we doing?
Who is this book for... and who is this book NOT for?
03:08

Who is this book for... and who is this book NOT for?

Who needs a book on creativity and why? More importantly... who doesn't? . . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain
BTS 4 - Are you a Member? (Yes, obviously)
04:11

BTS 4 - Are you a Member? (Yes, obviously)

A BTS breakdown for everyone who wasn't cool yet!
First page sneak peek + your free chapter download!
01:40

First page sneak peek + your free chapter download!

With one month to go until our launch... you can download Chapter 1. of APPLIED CREATIVITY here: www.csssellers.com/hypetrain . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain . . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain
Why I wrote this book... twice!
03:23

Why I wrote this book... twice!

How long does it take to write a book? For me...? Two and half years. Why...? Because I had to write it twice! . . . Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain
BTS 3 - A day in the life
04:14

BTS 3 - A day in the life

Solopreneur life ain't all Moët and film premiers... here's what it's really like some days.
The How +Why of the Radically Creative (Impossible) Book Launch!
03:46

The How +Why of the Radically Creative (Impossible) Book Launch!

How hard is it to write, market, publish and distribute your own book? I'm going to tell you. Join our Radically Creative (Impossible) Book Launch Challenge, to publish, market and sell my new book, APPLIED CREATIVITY... coming Nov 5th, 2022! Unhappy with the process, gate-keeping and cost of book publishing and distribution, I've designed a unique strategy that I'm going to open-source and share with you! Follow our progress over the next three months as we aim to sell 1,000 books... with three months marketing... on zero budget! Join us here: www.csssellers.com/hypetrain

+ Blog

JULY

  • 28th July - First chat w/ Jessica (Editor)

  • 29th July - Send manuscript for a sample edit + quote

  • Panic, because now I need to market this thing!
     

AUGUST​

  • 1st Aug - Quote agreed w/ Jessica, send full manuscript

  • 3rd Aug - LinkedIn post to start the Hype Train… link here...

  • (The weekend of the 4th, 5th, I get the co-operative, kick-starter idea and sit on it to let it bake)

  • 8th Aug - Draft RCIBLC brief to test interest

  • 9th Aug - Post on LI to tease my ‘radically creative idea’… link here...

  • Offer brief to those interested (think I sent out about 13)
    -     9/13 said ‘hell yes, what do you need’

  • 12th Aug - Structural edit of manuscript returned for approval and track changes

  • (13th, 14th) - too scared to look at it

  • 15th - sit down with manuscript and notes, it’s all positive
    - You can review the initial manuscript report here...

  • Begin working through manuscript track changes

  • 15th, 16th - Draft ideas for video marketing/promos
    - Have to wait for construction to finish in my apartment block to shoot

  • 15, 16th - Build project landing page on website

  • 16th - Shoot some videos/begin editing Launch video

  • 17th - Finish editing Launch video; schedule to YouTube + LinkedIn

  • 18th - LinkedIn Launch Video… link here...

  • YouTube Launch video… link here...

  • 18th - Build Members page on website

  • 19th - Finalise Members Area (wrapped this at midnight thanks to a server crash)

  • 20th - Engage Travis Hinkle to design logos

  • 22nd - Edit 'How + Why' strategy video + upload to site
    - Schedule to LinkedIn + YouTube

  • 22nd - reach out to Tiffany Redden to Project Manage launch

  • 23rd - chat with Mathilde Bernard Funderburk re: marketing + Project Management
    - Shoot BTS videos
    - Edit 'Collaboration' video + upload to site

  • 24th/25th - Manuscript track changes

  • 29th - shot, cut + published 'Twins' promo video

​​

SEPTEMBER

  • 1st - Shoot, edit, publish 'Day in the life' BTS video

  • 4th - Create Click-Up account as Project Management tool
    - Set up Mathilde + Tiffany with access
    - Set up G-drive for account management

  • 9th - First Zoom meeting with PM team
    - Tiffany + Mathilde conceive of an amazing concept + strategy to 'gamify' the launch (coming soon)!

  • 10th - Finished draft of Introduction... only the Conclusion to fill in before 100% complete

  • 14th - Publish 'How + Why' video + upload to site
    - Schedule to LinkedIn + YouTube

  • 17th - Published BTS #4 video

  • 19th - Final manuscript sent to Jessica (Editor)
    - Draft shortlist for Advanced Reading Copies
    - Shortlist LinkedIn influencers
    - Consider details for launch party on the 5th November

  • 21st - Jessica returns 2nd pass manuscript

  • 22nd - Travis finalises icon design

  • 26th - Zoom w/ Tiffany +Mathilde to track progress
    - I finalise Introduction + Conclusion for the  manuscript and forward to Jessica

  • 28th - I design an alternative cover for the book - everyone hates it - we stick with the original

  • 29th - A dozen outreach emails sent to LinkedIn connections for Advanced Reading Copies
    - Four connections confirmed same day
    - Jessica returns manuscript to me with minimal edits...99% done.

  • 30th - Clean up Advanced Copy to email to connections

​​

OCTOBER 

  • 1st - Advanced Reading Copies (ARC) distributed to LinkedIn connections

  • 3rd - Recorded 'First Page' + 'Abstract Intelligence' marketing videos

  • 4th - Drafted back blurb for book
    - ARC's offered to eight Strategic Consultancies in Australia
    - Edited marketing videos

  • 5th - Introduction + Chapter One, available free to download
    - Recorded BTS video
    - Final pass manuscript to Editor

  • 6th - Final manuscript returned... nothing left to write (really weird feeling after two years)
    - Emailed six independent bookstores re: potential book launch + signing

  • 7th - create Ingram Spark account

  • 9th - Marketing plan is filtered out to Members + Contributors

  • 12th - Head into the city for a street photography shoot
    - Shoot + edit BTS video #6. 
    - Baljit wins the first NFT marketing prize - an audiobook with custom introduction!

  • 13th - ISBN purchased for print, ebook and audiobook (I officially break the rules here) $143 AUD
    - Create Ingram Spark account & register metadata
    - Upload print + ebook manuscript  to Ingram Spark      (I officially break the rules here) $83 AUD

  • 14th - Final manuscripts awaiting approval by Ingram Spark

  • 19th - We ran an NFT competition over the weekend, including the BTS video, Travis, Julie + Tony won.
    - I create an original magic trick for the winners, now named the Uncle Julie J. Hinkle effect (watch it in the video section above).

  • 21st - Ingram Spark takes 7 days to approve files (they quoted 2-3) so now I'm pissed. 

  • 23rd - Final touch the files.
    - Order a test copy of the book and pay for next day delivery.

  • 25th - No book. Email Ingram Spark.

  • 26th - Ingram replies: apparently the book wasn't printed because there is an error with the margin size (they'd already approved the file).

  • 27th - reformat the entire manuscript and resubmit files to be approved.
    - Email Ingram Spark to follow up, hoping they can expedite the process.

  • 28th - Breath... there is nothing I can do now and nothing is in my control.

bottom of page