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+ Stage 00. - 'if you build it'...
Aug - Sept
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Design Radically Creative (Impossible) Book Launch Challenge (RCIBLC)
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Build resources + webpage + brief + strategic overview
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Design rewards for Contributors
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Design Members Area w/ password to build mailing list
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Attract contributors
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Assign roles / tasks
+ Stage 01. - 'the slow burn'...
Aug - Sept 30th
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Publish weekly RCIBLC marketing videos; LinkedIn + YouTube + website
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Publish credits + updates of Contributors (ongoing); LinkedIn + website
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Publish book excerpts; LinkedIn + website
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Begin email campaign to prospects, clients, marketing channels
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Issue press / media kit to podcasts, online + print publications
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Email campaign to mailing list promoting Chapter 1. free download
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Early access to Chapter 1. for Contributors
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21st Sept: Chapter 1. 'The Hotel Room' - Disruption and Creativity, available free to download
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Collect reviews for Chapter 1.
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Create content/publish reviews of Chapter 1. driving to Advanced Reading Copies (ACR) on Oct 5th
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Begin approaching local bookstores; enquire about requirements to stock the book
+ Stage 02. - 'the snowball'...
Oct 1st - Nov 5th
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Publish weekly RCIBLC marketing videos - LinkedIn + YouTube + website
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Publish credits + updates of Contributors (ongoing)
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Finalise logo redesign of the Six Creative Skill Sets
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Finalise book cover design + formatting
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Publish book excerpts on LinkedIn + website
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E-book ARC available to Contributors
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Record audiobook
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Follow-up email campaign to prospects, clients, marketing channels
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Email campaign to mailing list promoting ARC launch (maybe offer access to limited number)
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Oct 5th: E-book ARC for select clients, prospects
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Distribute ARC to podcasts + media publications
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Set-up Ingram Spark account + distribution
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Upload ARC + audiobook to Goodreads
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Upload ARC + audiobook to Amazon
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Collect reviews for ARC
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Create content/publish reviews of ARC, drive to launch on Nov 5th
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Follow-up local bookstores; enquire about requirements to stock the book
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Set-up webstore on site for book purchases
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Attend book signings (if required)
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Set-up super-secret bonus package for pre-orders!
+ Stage 03. - 'the prestige'...
Nov 5th - Jan 1st
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Launch day... sell all the books!
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Drive reviews to Amazon
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Publish weekly RCIBLC marketing videos; LinkedIn + YouTube + website
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Publish credits + updates of Contributors (ongoing)
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Maybe a special Christmas offer?
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Step into the New Year having achieved the impossible with a Creative A-Team
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Live happily ever after
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