How I teach optimal innovation, problem solving, composition, emotional intelligence, adaptability and originality.

01.

Strategy +
Timeline

01. 'if you build it'

02. 'the slow burn'

03. 'the snowball'

04. 'the prestige'

+ Stage 00. - 'if you build it'...

Aug - Sept

  • Design Radically Creative (Impossible) Book Launch Challenge (RCIBLC)

  • Build resources + webpage + brief + strategic overview

  • Design rewards for Contributors

  • Design Members Area w/ password to build mailing list

  • Attract contributors

  • Assign roles / tasks

+ Stage 01. - 'the slow burn'...

Aug - Sept 30th

  • Publish weekly RCIBLC marketing videos; LinkedIn + YouTube + website

  • Publish credits + updates of Contributors (ongoing); LinkedIn + website

  • Publish book excerpts; LinkedIn + website

  • Begin email campaign to prospects, clients, marketing channels

  • Issue press / media kit to podcasts, online + print publications 

  • Email campaign to mailing list promoting Chapter 1. free download

  • Early access to Chapter 1. for Contributors

  • 21st Sept: Chapter 1. 'The Hotel Room' - Disruption and Creativity, available free to download

  • Collect reviews for Chapter 1.

  • Create content/publish reviews of Chapter 1. driving to Advanced Reading Copies (ACR) on Oct 5th

  • Begin approaching local bookstores; enquire about requirements to stock the book

+ Stage 02. - 'the snowball'...

Oct 1st - Nov 5th

  • Publish weekly RCIBLC marketing videos - LinkedIn + YouTube + website

  • Publish credits + updates of Contributors (ongoing)

  • Finalise logo redesign of the Six Creative Skill Sets

  • Finalise book cover design + formatting

  • Publish book excerpts on LinkedIn + website

  • E-book ARC available to Contributors

  • Record audiobook

  • Follow-up email campaign to prospects, clients, marketing channels

  • Email campaign to mailing list promoting ARC launch (maybe offer access to limited number)

  • Oct 5th: E-book ARC for select clients, prospects

  • Distribute ARC to podcasts + media publications

  • Set-up Ingram Spark account + distribution

  • Upload ARC + audiobook to Goodreads 

  • Upload ARC + audiobook to Amazon

  • Collect reviews for ARC

  • Create content/publish reviews of ARC, drive to launch on Nov 5th

  • Follow-up local bookstores; enquire about requirements to stock the book

  • Set-up webstore on site for book purchases

  • Attend book signings (if required)

  • Set-up super-secret bonus package for pre-orders!

+ Stage 03. - 'the prestige'...

Nov 5th - Jan 1st

  • Launch day... sell all the books!

  • Drive reviews to Amazon

  • Publish weekly RCIBLC marketing videos; LinkedIn + YouTube + website

  • Publish credits + updates of Contributors (ongoing)

  • Maybe a special Christmas offer?

  • Step into the New Year having achieved the impossible with a Creative A-Team

  • Live happily ever after