If you're genuine about innovation and adapting your organisation during this time, here's a no bullsh*t assessment.
Stop saying 'pivot'.
Where is your audience going to be in 6 months?
How can you best innovate in this time?
In order to proactively change, you need a candid assessment of where you are right now.
Christopher. S. Sellers is an expert on Creativity + Innovation
Founder + Director of Black Bulb Creative