How I'd fix Netflix overnight.

Dear Netflix, I have a creative solution to reposition you as the leading streaming service, increase revenue by opening up new channels and does not require you to advertise.


You currently offer a streaming service for a subscription membership.

To facilitate demand, you license existing IP and produce original content.


The issues you face are:

  1. Your current business model + growth, is unsustainable.

  2. Content, in and of itself, does not generate revenue.


The sprint for market share is now a marathon with increased competition, including:


  • Third-party platforms that do not require a unique subscription.

  • Free platforms that facilitate the creator economy (TikTok, YouTube).

  • Pirating; anything online may be downloaded.


Your choice to advertise replicates the commercial television you supplanted and breaches the trust customers placed in your service.


I suggest you need to think and operate differently.


Instead of scrambling for a diluting market, I have an elegant solution.


Produce content that generates revenue, independently of your platform.


 

Marvel Comics produce films - less to generate profit at the box office - more to raise their profile and sell merchandise.


Merch' including comics, figurines, clothing and most lucrative of all, video games.


This is your key.


Produce original franchise content that lends itself to video gameplay.


According to PwC, by 2026, the global gaming industry is expected to be worth $321 billion.


Would you like a slice of $321 billion?


Would this slice be sweeter than paid advertising?


No-one has taken this initiative yet - they continue to repurpose existing IP for streaming only.


You could be the first to diversify and innovate - I'll help you take action now.


 

I've an original concept in development for a feature length, sci-fi trilogy that lends itself to franchising and an online RPG or FPS.


I recommend partnering with a first tier games developer to expedite production.


What I offer is:


  1. A sustainable solution to your revenue issue.

  2. A proactive strategy to leverage your content for optimal return.

  3. A business model that diversifies + increases revenue, while retaining your integrity with existing subscribers.

  4. A strategy to reposition yourself as the leading streaming service + attract new users.

  5. An original story, guaranteed to sustain a Netflix trilogy, merchandise and video game franchise.


Best of all, this strategy requires no increase in investment.

You're already producing content - this concept positions you to leverage your content for optimal return, in partnership with my expertise.


If you represent Netflix or a first tier game developer, reach out for a one-sheet.


If you require a creative evaluation of your executive strategy, reach out for a consult.


#appliedcreativity #netflix #creativity #innovation #innovationconsultant #streaming #media #gaming #thoughtleader #author #speaker #sydney #australia

 

Christopher. S. Sellers: Creative Thought Leader + Founder of the Six CREATIVE Skill Sets


Director + Lead Creative @ Black Bulb Creative