Creative is Key; the consensus from DMAC2020
I was recently invited to speak at Australia’s largest digital marketing conference in Melbourne last week - DMAC 2020. My specific topic was ‘How to Leverage Video to Position Yourself as an Authority’ which seemed to be a timely subject as the room was filled to capacity with some attendees and speakers, unable to find room to stand. But what I think is of more value is not so much my talk exactly, but more how my piece of the ‘content puzzle’ fits within the rest of ‘socia